In the Future
Possibilities
will be Infinite.
Reward your curiosity and become part of a new vision for retirement living in Grand Rapids—West End.
In the Future
Possibilities
will be Infinite.
Introducing West End: A New Chapter in Exceptional Living.
Here at Beacon Hill at Eastgate, we’re embarking on an expansion that will transform and reinvigorate the culture of our community. Reservations are now being accepted for residency in one of 101 brand-new 1- and 2-bedroom Independent Living apartments.
Welcome to the future of Life Plan Community living, Welcome to West End.
In keeping with Beacon Hill’s standing as Grand Rapids’ premier Life Plan Community, West End will offer a spectacular lifestyle in an unparalleled setting. Here, a breathtaking blend of modern and Tudor architecture will seamlessly integrate with natural greenspaces. Enjoy the fresh air with friends and neighbors on gorgeous terraces and gardens. West End will also include brand-new Assisted Living and Memory Support residences, all thoughtfully designed to seamlessly blend modern convenience with natural beauty and to allow ample space for family and friends.
But availability is limited—reserve your residence today to secure your spot.
Explore the Possibilities
Step inside our upcoming West End expansion without leaving your seat. Our virtual tour offers an immersive way to experience the exciting elegance of our residences and community spaces.
Click below to get started.
Find what moves you.
At West End, we’ve crafted a selection of amenities that help create more opportunities than ever before for connection, relaxation, and self-discovery. Whether it’s exploring your creative side in the art studio, enjoying the fresh air along our pet-friendly walking paths, or partaking in the incomparable fare at one of our world-class restaurants, every corner of our community has been carefully tailored to inspire and delight those who call it home.
WEST END AMENITIES:
- New dining options that include two distinct on-site restaurants, a lounge, and a coffee shop.
- A brand new state-of-the-art wellness center, with classes led by professional trainers.
- New pet-friendly community outdoor spaces.
AS WELL AS ACCESS TO BEACON HILL’S CURRENT AMENITIES:
- Award-winning dining with four distinct restaurants, including:
- The Garden Café serving farm-to-fork fare
- The Club Room steak and seafood restaurant
- Main Dining with homecooked classic favorites
- The Bistro and Marketplace for fast-casual salads, sandwiches, and pizzas.
- A state-of-the-art wellness center, complete with an indoor pool and classes led by professional trainers.
- An auditorium hosting concerts, lectures, and cultural events.
- A movie theater, game room, and lounge for socializing with friends.
- On-site salon and spa for moments of pampering.
- Individual garden plots in our community garden for green thumbs and serene outdoor spaces.
- Pet-friendly walking paths for you and your furry friends.
Indulge your appetite for life.
Dining at West End is a particular point of pride for all who live and work here.
With the addition of two new dining venues, including indoor/outdoor options and a full-service coffee shop, residents can enjoy a creative range of cooking that rivals the region’s best restaurants with a focus on the freshest seasonal ingredients available.
Our Executive Chef partners with local farms and vendors to bring you a culinary adventure every day. Whether you’re in the mood for an elegant dinner at the Club Room, a casual lunch in the Garden Café, or your favorite meal brought to your door through room service, our dining options will delight your appetite and exceed your expectations.
Interested in trying our food for yourself? Join us at one of our upcoming events.
The choice is yours.
With 10 outstanding design selections to choose from, each with their own unique sense of charm and comfort, we know you’ll be able to find the perfect floor plan to suit your lifestyle.
Each layout is tailored to create a relaxing, modern living space while prioritizing functionality and natural light. From cozy one-bedroom layouts to spacious two-bedroom residences with dens, every detail reflects quality and attention to the way you want to live.
Simply click below to view our floor plans or to schedule an appointment with a Beacon Hill counselor today.
Explore the Gallery
As we prepare to bring our vision for the West End expansion to life, we’ve created a gallery for you to get a glimpse into what you can expect from the residences here.
Our gallery features a dynamic scrolling view, displaying every floor plan and rendering that we have available for reservation. Keep exploring to find the residence that feels like it’s made just for you.
A Home Designed to Fit Your Lifestyle
The residences at West End combine contemporary comfort with timeless sophistication—a combination that allowed us to create spaces that are as welcoming as they are functional. Every detail has been carefully considered to ensure your home reflects both quality and style.
AS WELL AS ACCESS TO BEACON HILL’S CURRENT AMENITIES:
- Spacious layouts ranging from one-bedroom apartments with dens to two-bedroom options, all designed with open, light-filled floor plans.
- Modern kitchens featuring state-of-the-art stainless-steel appliances, sleek quartz countertops with waterfall-edge islands, and designer cabinetry with soft-close options.
- Luxurious bathrooms with zero-threshold showers, frameless glass doors, and premium quartz vanity countertops.
- Private balconies that extend your living space and provide serene views of our beautifully landscaped grounds.
- Customizable finishes, including flooring options, cabinetry colors, and lighting upgrades, to tailor your home to your preferences.
- Walk-in closets, in-suite laundry facilities, and roller shade window treatments throughout.
Each residence is designed to maximize natural light and create a warm, inviting atmosphere. With a variety of layouts and personalization options available, West End makes it easy to design a home that suits your needs, tastes, and lifestyle.
Thoughtfully designed for you.
Designed with care and intention, The West End expansion integrates modern architecture, lush natural green spaces, and inviting gathering areas to create an appealing environment for residents and visitors alike.
To help you explore the full vision of our expansion, we’ve included a detailed site plan. Simply click the thumbnail below to take a closer look at our expected layout.
The Expansion Timeline
Charter Membership
Achieve 70% Pre-sales and Begin Construction
Move-ins
Secure Your Future with Exclusive Benefits
Becoming a Charter Member at West End is more than a commitment to your future; it’s a financially savvy way to save thousands while securing peace of mind for your retirement.
Your Charter Membership benefits include:
- 3% off your entrance fee for a limited time
- Personalize your residence during construction—ends June 15
- Complimentary invitations to exclusive receptions, programs, and seminars
By acting early, you’ll also earn a credit of interest on your deposit at closing, making this an even more rewarding opportunity than ever before.
Don’t wait to take advantage of these incredible benefits. Join as a Charter Member today and enjoy peace of mind knowing your future is set in a community designed to fit your lifestyle.
Frequently Asked Questions
Yes! We are accepting 10% fully refundable deposits to reserve your residence. A select few amazing residences are still available.
Like most Life Plan Communities, residents of Beacon Hill pay an upfront entrance fee (with a variety of refundability options), as well as an ongoing monthly fee. Both entrance fee and monthly fee pricing are dependent upon the size of the residence you select when moving in, with a fixed second-person monthly rate.
The entrance fee is a one-time cost that secures your residence and guarantees access to the services and amenities of our community. The monthly fee is an ongoing, predictable monthly payment that covers the costs and upkeep associated with living at West End, including access to amenities, maintenance services, security, campus-wide activities, and more.
In most cases, residents will find that the cost associated with living at Beacon Hill will be equal to or less than the cost of living independently.
West End is scheduled to open in Mid 2028, and construction is beginning in Early 2026.
A Life Plan Community offers a broader range of options than a standard rental community, blending independent living with access to future care services, all under one campus. It is designed to provide peace of mind and long-term security for residents as they plan for their future.
Have more questions? Reach out to us at 616.608.8254, email us at sales@beaconhillgr.org, or simply fill out our contact form below.
Stay in the Know.
Interested in learning the latest about the plans at Beacon Hill at Eastgate? Fill out the form below and we’ll keep you informed of any updates and upcoming events.
